Google has created the best, focused, conveniently measurable forms of internet marketing & advertising in history. With Best Google Adwords Brisbane you can reach millions in seconds, and get in front of an appropriate audience and sell your goods or services to visitors throughout the world.
But, in order to harness the power (and it is powerful) of this incredible system and maximize your results while minimizing your spend there are a number of simple steps you should take.
Whether you are new to AdWords or a seasoned AdWords veteran there are five simple mistakes I see in client accounts again and again. Avoid the mistakes, increase click through rates, decrease average cost per click and increase conversions!
Secret #1: Split Up Your Campaigns & Ad Groups
Stop bundling all of your keywords into one campaign and one ad group.
Time and time again I see client accounts with one campaign, one ad group, and 100+ key-terms with only one ad. Google’s structure is hierarchical, allowing easy, precise management of your keyterms. Campaigns allow you to manage a number of Ad Groups, and ad groups allow you to manage the specific ads for a particular set of key terms.
I usually break down my accounts as follows: The Campaign is usually a base keyword say “cups” and the ad groups within “cups” have variations on that key term “red cups,” “plastic cups,” etc. Besides being more organized and allowing you to more very easily view the performance of different terms, splitting up your campaigns and ad groups this way will allow you to create extremely specific ads.
If you are guilty of lumping all of your ads and keyterms together in one group don’t worry, it may be to your advantage. Although organization is helpful, it can sometimes be hard to figure out how to initially organize an account. You don’t always know if a term or set of terms will be extremely popular and should have it’s own campaign and specific ad groups.